January 2010 Issue
The January 2010 issue of the women's surf and snow magazine, Curl, has beaten off fierce competition to be hailed as winner of The Maggies: Magazine Cover of the Year. The stunning cover, which features an image of the world female surfing champ, Sally Fitzgibbons, beat titles across all six categories, including NZ Geographic, Healthy Food Guide, OHbaby!, New Zealand Retail and Pulp to be crowned overall Magazine Cover of the Year, as well as winning the Sports category.
Initiated by online subscription company, iSUBSCRiBE, the covers entered in The Maggies were shortlisted by a panel of industry heavyweights, Chaired by Executive Director of Magazine Publishers Association in New Zealand, John McClintock. This shortlist was then put to a public vote, where over 10,000 votes were cast during a five week period.
Curl's Editor, Lyn Dickinson was thrilled with the award, saying, "It's a huge honour for Curl to win this award considering the quality of the titles we were up against. We are really proud of this cover shot, the image was taken by our managing director and senior photographer, Steve Dickinson, of Sally Fitzgibbons in Hawaii late last year. For me personally it means a great deal that Curl has been recognised, we are a relatively young magazine and this award not only gives credit to our magazine and the incredible photography but also to the quality of women's surfing in general. We are stoked!"
Dickinson nominated this cover for the awards because it showed "no Photoshop, no glamour, just girls getting out there and charging". The judges agreed that the cover met the shortlist criteria in that it 'possessed a high standard of imaginative design, photography, illustration and sales impact; successfully balanced the image with the coverlines, and encapsulated the brand with something unexpected that grabs the attention of the consumer.'
Business & Trade
To view the covers full size, and to vote, click on a title below...
A cover that apparently breaks the rules. Shadow falls on to Uma Thurmans eyes (a supposed cover no no); and yet the effect is electric. An incredibly striking image for our July 'Hot' issue that quite literally popped on the newsstand.